Sunday 2 December 2012

The truth behind


 chipotle chipotle chipotle
When we heard of Subway, ‘fresh’ appears in our mind. Fresh bread, fresh vegetables, fresh meat, everything freshly made. Even the company itself comes out with the slogan: Eat Fresh. But is it true that what we eat is reflected by the company’s goal of serving only the fresh food? Will it be shocking if whatever Subway serves is the complete opposite of what we think it is?

It’s true that Subway has a very large chain around the world where you can find the restaurant easily. But is it true that the food served is fresh as being marketed? Are the sandwiches really good? Subway would certainly like you to think so. With the slogan “Eat Fresh”, marketing with a man who lost hundreds of pounds eating the very famous sub sandwiches; it is easy to get tricked. Also, you may feel deceived when you see a little heart logo, indicating that the food in Subway is “heart healthy”.
Sure Subway makes your meal right in front of you, but what is really happening behind the scenes? To keep the ingredients fresh, preservatives are being used! Boxes of already cut up and pre-packaged processed foods and chemical addictives are being shopped from BigFood industry factories to each location. 

Next, the bread used might look and smell freshly baked but it contains close to 50 ingredients including refined flour, dough conditioners, hidden MSG, refined sugars and etc. Could bread processed this way ever be real food? Certainly not, when it includes a chemical ingredient called azodicarbonamide, which is banned as a food addictive in the U.K, Europe and Australia. If you get caught using it in Singapore, you can get up to 15 years in prison and be fined $450,000. This ‘Azodicarbonmide’ is more commonly used in the production of foamed plastics, however, it is allowed in the U.S as a food addictive, a flour bleaching agent, and a dough conditioner that improves elasticity of bread. The U.K. has recognized this ingredient as a potential cause of asthma if inhaled, and advises against its use in people who have sensitivity to food dye allergies and other common allergies in food, because Azodicarbonmide can exacerbate the symptoms. So, is this what we call as ‘Fresh’ when it only takes 4 or 5 simple ingredients to make a REAL bread? All we need is flour, yeast, salt and water.

Furthermore, Subway has admitted sourcing its chicken and meat from ten different countries including Thailand, Uruguay, Germany, Denmark and the UK. All the imported meat is frozen and can take at least a month to reach. So, do you think it is still fresh? In its defence, Subway says by ‘fresh’ it means that the sandwiches are freshly made in front of customers, not that the ingredients are fresh. It also says that, the meat sourced is not 100 per cent meat. The ham for instance, contains pork rear- leg meat, water, salt, stabilisers. Dextrose (sugar). Lactose, smoke flavouring, preservative and antioxidant.

Thus, if anyone of us wants to purchase a sandwich, think twice.

 

No comments:

Post a Comment